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Become a Certified Digital Marketing Professional with our course in just 6 months!
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This Digital Marketing Course Training will help you master the skills needed to effectively promote products and services online. We have covered topics like SEO, SEM, social media marketing, content strategy, and email marketing.
Digital Marketing is essential for businesses looking to thrive in today's digital landscape. It offers a broad range of strategies to reach and engage customers effectively. A Senior Digital Marketing Specialist in the United States can earn up to US$95,000 – Indeed
| Criteria | Traditional Marketing | Sales | Digital Marketing |
|---|---|---|---|
| Reach | Limited channels | Direct interaction | Global platforms |
| Cost | High budget | Variable cost | Cost-effective |
| Targeting | Broad audience | Specific focus | Precise targeting |
| Average Salary | INR 7,50,000 | INR 8,00,000 | INR 10,00,000 |
Basic Understanding: You should have a basic understanding of online platforms and how digital channels work. Familiarity with social media and basic marketing principles is beneficial.
Creative Thinking: A strong creative mindset and the ability to think strategically are crucial.
Basic Analytical Skills: A basic understanding of data analysis and metrics is helpful for measuring the effectiveness of digital marketing campaigns.
Yes, Digital Marketing is suitable for beginners. It is a dynamic and versatile field that offers ample opportunities to learn and grow, regardless of prior experience.
High Demand for Skills:
Diverse Career Opportunities:
Large Community and Resources:
Flexible Learning Paths:
Extensive Tools and Platforms:
Overview of Digital Marketing Landscape. Importance of Digital Marketing in Business. Evolution of Digital Marketing Strategies.
Understanding Search Engines and Their Algorithms. On-Page SEO Techniques. Off-Page SEO Techniques. Technical SEO. SEO Tools and Analytics.
Introduction to Search Engine Marketing. Pay-Per-Click (PPC) Advertising. Google Ads (formerly Google AdWords). Bing Ads and Other Platforms. Keyword Research and Selection. Ad Copy Creation and Optimization. Bidding Strategies and Budget Management.
Introduction to Web Analytics. Understanding Google Analytics Interface. Setting Up Google Analytics Account. Key Metrics and Reports. Advanced Analytics: Goals, Events Tracking. Data Analysis and Insights.
Introduction to Google Search Console. Website Performance Analysis. Search Appearance and Optimization. URL Inspection and Indexing. Sitemap Submission and Management. Enhancing Site Visibility and Performance.
Email Marketing Tools (e.g., MailChimp, Constant Contact). Content Marketing Tools (e.g., HubSpot, SEMrush). Social Media Tools (e.g., Hootsuite, Buffer). SEO Tools (e.g., Ahrefs, Moz). Analytics Tools (e.g., Google Analytics, Kissmetrics).
Introduction to Google AdSense. Monetizing Websites with Google AdSense. Ad Placement and Optimization. Earnings Reports and Performance Tracking. Policy Compliance and Best Practices.
Introduction to Google My Business. Optimizing Your GMB Listing. Understanding Insights and Analytics. Local SEO Strategies.
Introduction to Google Display Network. Overview and Benefits. Targeting Options. Contextual Targeting. Audience Targeting. Remarketing. Ad Formats. Responsive Display Ads. Image and Video Ads. Creative Best Practices. Design Principles. Ad Copywriting.
Introduction to YouTube Ads. Types of YouTube Ads (TrueView, Bumper, etc.). Campaign Setup. Creating Video Ads. Targeting and Demographics. Performance Metrics. View Rate. Cost Per View (CPV). Video Ad Best Practices. Crafting Compelling Video Content. Call-to-Actions.
Overview of Google AI in Ads. Smart Bidding. Responsive Search Ads. Automation Tools. Rules and Scripts. Automated Rules for Campaign Management.
Emerging Technologies and Their Impact. Predictive Analytics and AI in Marketing. Personalization and Customer Experience. Ethical and Privacy Concerns.
Identify Meta Technologies. Communicate the value proposition of Meta Technologies for businesses.
Identify the steps to establish a business presence on Facebook. Explain the process to customize settings within Meta Ads Manager. Apply creative best practices optimized for mobile experiences. Instagram and WhatsApp and the tools needed to engage with audiences.
Recognize the value of advertising on Meta Technologies. Recognize the importance of matching business goals to ad campaign objectives. Communicate the value of the Meta Pixel and the Conversions API. Describe how people are charged for ads and where the ads are shown. Identify data privacy protections and common ad policies.
Identify the differences among boosting a Page post, promoting a post on Instagram, and creating an ad in Ads Manager. Identify settings available at the campaign, ad set, and ad level. Determine the ad campaign objective to achieve business goals. Identify ad targeting capabilities. Determine the appropriate ad formats for a given scenario. Identify budget and ad scheduling options. Identify the relationship between budget and estimated results.
Identify campaign results through Meta Ads Reporting. Measure the success of a campaign.
100+ Hrs Instructor Led Training
Life time access
Project discussions
Certification
Weekend Classes
Mentor Support
Multi-language
No-cost EMI Option
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Hear from those who have completed our courses and how it has impacted their careers.
Backend Developer at CodeSolutions
"This course provided the perfect balance of theory and practical application. The projects were challenging but extremely rewarding, and I feel much more confident in my backend skills."
AI Researcher at InnovateAI
"The course content was cutting-edge and relevant to current industry trends. I was able to implement what I learned in my AI research projects, and it has significantly impacted my work."
Product Manager at FinTechHub
"This course gave me a deeper understanding of the technical aspects of product development. The instructors were excellent, and the curriculum was well-structured, which helped me lead my team more effectively."
DevOps Engineer at CloudSphere
"An exceptional course that covers all the essentials of DevOps. The practical assignments were particularly useful, allowing me to apply what I learned directly to my job."
Data Analyst at InsightCorp
"I was impressed by the depth of the content and the hands-on approach of the course. The data analysis techniques I learned have already proven invaluable in my day-to-day work."
Full Stack Developer at TechMasters
"The course was incredibly well-designed, offering a comprehensive overview of full-stack development. The projects were real-world applicable, and I was able to build my portfolio significantly."
Cybersecurity Specialist at SecureNet
"This course was exactly what I needed to advance my career in cybersecurity. The real-world scenarios and case studies provided deep insights that I could immediately apply to my work."
Machine Learning Engineer at AI Innovators
"The hands-on projects and in-depth modules helped me gain a solid understanding of machine learning concepts. I now feel more confident tackling complex problems in my job, and this course played a big role in that."
Rinex's training will give you hands-on experience in mastering the key concepts and skills required for your chosen field. You will learn both basic and advanced concepts, guided by industry experts. Upon successful completion, you will receive a course completion certificate from Rinex.
Rinex offers a wide range of courses in related fields such as data science, big data, machine learning, AI, and more.
Yes, Rinex provides a variety of free resources to help you get started in your chosen field.
Yes, we provide practice tests to help you prepare for your exams.
Upon completion, you can apply for various roles related to your course, such as software developer, data analyst, and more.
We provide both live sessions and pre-recorded videos.
Top companies in the industry hire professionals with expertise in the field you're studying. Specific companies will depend on the course content.
You can enroll by clicking on the enroll button on our website and completing the registration process.
You can access the recorded session and catch up on what you missed.
You are allowed to have a maximum of 4 1:1 technical sessions per month.
